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International Cast Polymer Alliance
1010 North Glebe Road, Suite 450
Arlington, VA 22201
Phone: 703-525-0320
Fax: 703-525-0743

Contact: Debbie Ayres
Director, Membership and Marketing

ICPA Marketing Audit Will Determine Market Strategies

May 1, 2007 (Arlington Va.) - As part of a new marketing strategic plan, the International Cast Polymer Alliance will conduct an internal and external marketing audit in order to determine how best to market cast polymer products to the public and revitalize the industry.

Wexler Marketing Group's Sheila Wexler will perform the audit in the coming months, and is expected to complete the project mid-summer. The internal audit will include careful inspection of all association publications, including Cast Polymer Connection, ICPA Express, and other written materials, as well as the ICPA website, Wexler will then conduct an external audit in which she will learn how specifiers and end users perceive cast polymer products.

"Wexler's findings will serve as a priceless tool to ICPA as we begin this marketing initiative," said ICPA President, Tim Hill. "We look forward to implementing a plan immediately after learning the results of the audit."

The audit findings will contribute to ICPA's strategic plan, which began in February 2007 and has produced two new committees. The Education/Accreditation Committee, chaired by ICPA member Mark Laughlin, and Marketing Committee, co-chaired by members John Hoskinson, Dirk DeVuyst and Royce Newsom, will work closely as new plans are implemented following the audit.


The International Cast Polymer Alliance (ICPA) is a nonprofit organization representing over 300 members including manufacturers, suppliers, fabricators, and installers of cultured marble, cultured granite, cultured onyx, and solid surface kitchen and bath products. ICPA is dedicated to promoting recognition and demand for cast polymer products, representing the industry on legislative and regulatory issues, and maintaining high standards of quality in cast polymer products. ICPA publishes a monthly magazine, The Cast Polymer Connection. ICPA is an alliance of the American Composites Manufacturers Association (ACMA), the world’s largest trade group representing the composites industry. For ICPA membership information, call 703-525-0320, email,or visit ICPA’s web site:


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